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Our Mission
...to make a difference - in your organization,
in your people, in your processes and in the way you conduct
your business.
Current Focus
The TrinityGroup has recently
repositioned itself after completing a four year
relationship with
Above the
Treeline, a 2003 start up company that provides
innovative business analysis tools designed to serve both
retailers and publishers in the trade and Christian book
market. TrinityGroup consultant Bob Steele served in many
roles as the company grew. Responsibilities included
business development as well as account management and
training for suppliers and retailers.
Through
America Direct,
a holding company with multiple inter-related enterprises
including American Christian Lists, Master Sunday Bulletins
and Christian Direct, the organization provides marketing
and direct sales services.
Company Profile
 Founded
by Bob Steele in 1986, Trinity & Associates, Inc. has been
active in several diverse business sectors over the years,
including Business Management, Organizational Development,
Management Training/Seminars, Retail Book Store Design and
Internet eCommerce. The TrinityGroup and it's founder Bob
Steele have worked with over 150 organizations including
multinationals, financial institutions, state and federal
government agencies, church bodies, denominations, volunteer
organizations, health centers and a wide variety of
Christian retail bookstores, distributors and suppliers.
Robert L. Steele - Founder/Principle
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During
the 1980’s, Bob held senior executive positions in a start up business,
Spring Arbor Distributors, that grew to over 80 million during his tenure
with the organization. He directed Retail Services, Operational and Sales &
Marketing units. |
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From 1989 to 1998,
Bob concentrated on the management training and organizational development
needs of small groups and cross-functional teams in large organizations as
well as small and medium-sized service and fast growth organizations. Also
included in the client mix were denominational and independent churches. He
has focused on providing solutions to needs in: organization restructuring,
management of change, small group and team development, one-on-one coaching
for improved performance, conflict management, identification and
development of key leaders, strategic planning and project management. |
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Another phase of the
company was initiated in 1993 with the establishment of Trinity Design &
Fixtures. Over 60 Christian retail bookstores were designed and remodeled.
This service is no longer available, but Mr. Steele remains active in design
field as an Advisory Board member of
IntegrawGP Design, an industry leader in
store design. |
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In 1996, Bob created
and launched TrinityZone.com, the Internet's first full scale eCommerce
Christian Bookstore with over 70,000 products available for purchase via
secured credit card transactions. TrinityZone was one of 36 beta testers for
Microsoft's Site Server Commerce software. The store was launched at a
press conference with Bill
Gates when Microsoft announced their entering eCommerce. In January of 1998,
Microsoft spotlighted TrinityZone in a
Microsoft Case Study. The
store was sold in May of 1999
to
crosswalk.com, the
premiere portal site for the online Christian community at that time.
Crosswalk.com dropped their pursuit of company owned ecommerce and closed
the store in April, 2000. |
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In the fall of 2000,
Mr. Steele accepted a short term position with Ingram Book Company as Vice
President of Marketing and Business Development for the
Spring Arbor
division. In 2002, he returned full time to Trinity & Associates, Inc. |
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In
mid 2004, Bob began consulting with a start up business
analysis service provider for the book industry,
Above the
Treeline and provided sales, education, training and
support functions for the organization. |
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Residing in
Franklin, TN, (Nashville area), Bob is now focusing the
company in multiple areas within the book industry supply
chain arena and overseeing
Master Sunday
Bulletins, a division of
America Direct. |
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Company History
A Summary: |
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2009- 2010 Integra Interactive, provide technical assistance |
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2007 2009 - business associate with
America Direct,
a holding company with multiple list management businesses. |
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2004 to 2008- provide services to
Above services to
Above the
Treeline |
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2001 -
Re-launch consulting division after sale of TrinityZone.com |
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1999 to 2000 -
Sold trinityzone.com to crosswalk.com |
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1996 to 1999 -
Develop and operate trinityzone.com |
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1994 -
Trinity & Associates Incorporated in Michigan |
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1992 to 1997 -
Retail Store Design |
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1989 to current
Business Consulting, including
Training, Education, Strategic
Planning |
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1987 to 1989
Property Management in NJ, NY an US Virgin Islands |
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1986 -Founded by Bob Steele |
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TrinityZone.com! |
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| As they say, a picture is worth a thousand
words. Here is a quick pictorial summary of the life of TrinityZone.com,
launched in 1996 as a division of Trinity & Associates, Inc. |
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1996
Bill Gates attends
TrinityZone launch
1998
70,000 products
in those tiny gray boxes!
TrinityZone.com
the "virtual store"
2000
crosswalk.com
Franklin, TN
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