2002 TrinityGroup
Events & News Releases
October, 2002 - TrinityGroup
Launches New Website
August, 2002 - TrinityGroup
Announces Contract With WholeHearted Worship
May, 2002 - Steele Recaps New Retail
Technology In San Antonio
April, 2002 -
TrinityGroup
Completes Move To Tennessee
March 2002- Bob Steele Joins The
Marketing Group’s Advisory Board; Reflects Increased Focus On
Christian Music And Books
iTrinityGroup
Launches New Website
Thursday, October 10th, 2002
Franklin, TN - Trinity &
Associates, Inc. launched it new website today. Bob Steele,
founder and Senior Consultant designed and built the site.
“Our previous site was a little over two years old – it’s
amazing how quickly sites can become outdated. The web as well
as other aspects of the business worlds are moving at record
speeds."
Steele said the new site was
designed to emphasize the six different disciplines offered by
the company. They are evenly split between the Christian
products industry and Steele’s former mainline business
consulting skills. “I recently made the decision to stay here
in Tennessee and complete my career focusing on the Christian
products industry. I came to faith through the ministry of a
Christian bookstore – it makes sense to give back to the
industry that gave so much to me." In addition to industry
specific services in innovations, standards, training &
educational seminars, the company offers business & strategic
development, management performance and leadership assessment
& development.
Top
WholeHearted Worship Announces Contract
with TrinityGroup
Thursday, August 8th, 2002
Nashville, TN – Gerrit Gustafson, founder and
President of WholeHearted Worship announced today they have
engaged the services of Bob Steele, Senior Consultant and
owner of TrinityGroup. Gustafson stated “We are excited to
have Bob on board to help us develop a strategy to take our
company to the next level”.
WholeHearted Worship, established in 1992, is built around
the philosophy that it's better to help people worship than to
try to do worship for people. They offer a wide range of
worship resources targeted for small congregations and groups.
“I really look forward to working with Gerrit
and helping him grow the organization. I gives me an
opportunity to work with two of my primary passions –
consulting and worship – you can’t beat that.” Steele stated.
Top
Steele Recaps New Retail
Technology
Wednesday, May 7st, 2002
San Antonio, TX – Kelly Gallagher, VP of ECPA
and Chairman of the Christian Standards Product Group (CPSG)
announced the formation of an informal committee designed to
keep pace with the changing technical environment in
publishing and retailing. Bob Steele,
President & Senior Consultant of TrinityGroup was selected the
head the group.
Steele made a brief presentation entitled
"Emerging Technology"
which focused mainly on the use of
electronic product codes. Steele stated this industry is a
prime candidate for the efficiencies of this technology due to
it's high SKU counts and low price points. "I'm excited about
this technology - we need to find ways to cut costs in
ordering, managing and handling our products. I think ePC's
are the answer."
ePC (electronic product code) technology
enables the use of low cost "tags" with product codes to
be embedded in products to be accessed by RFID (radio
frequency ID) devices. The most common use of this technology
seen today are "speed-pass" cards, but Wal-Mart and many
supplies are in test phases already for retail applications.
"Just as the UPC revolutionized retail when it was introduced
in the grocery industry in 1976, I think we'll see the same
kind of efficiencies and speed of implementation for ePC's"
stated Steele.
Top
TrinityGroup Completes Move to Tennessee
Monday, April 31st, 2002
Franklin, TN – Bob Steele,
President & Senior Consultant of TrinityGroup, today announced that
Trinity & Associates, Inc. has formally located in Franklin,
TN effective this month.
Steele still maintains an office in Michigan,
but the primary location of the consulting & training
organization will now be In Tennessee. Trinity & Associates,
Inc. operated out of it's Ann Arbor office since being
established in 1986. The Franklin office was first opened in
1999 when Steele sold his online bookstore, Trinityzone.com,
to crosswalk.com. He managed the e-commerce division and
continued consulting engagements.
"Focusing on the Tennessee location will allow
me to spend more time in the Christian products industry and
be more strategically located" stated Steele.
The TrinityGroup specializes in industry
ideation, training & educational seminars, technology
standards, e-commerce, strategic planning, organizational
development and leadership assessment, development and
mentoring.
New Contact Information:
Bob Steele
TrinityGroup
2059 Roderick Circle
Franklin, Tennessee 37064-5097
(615) 599-7611 Tel
(615)
599-7612 Fax
Top
Bob Steele Joins The Marketing
Group’s Advisory Board; Reflects Increased Focus On Christian
Music and Books
Thursday, March 14th, 2002
Nashville, TN – Jim Wood,
President/CEO of The Marketing Group, today announced that Bob
Steele of Trinity & Associates, Inc. has joined the company’s
advisory board. Steele is a veteran consultant to the
Christian retail industry, and the move reflects the
increasing attention The Marketing Group is paying to
Christian music and books, beyond its current specializations
in mainstream Country, CHR, and Urban.
“We feel some of the unique models we’ve
developed for clients over the past three years can be very
successful with Christian publishers, record labels, and
retailers; and Bob’s role is to provide background as we
expand into yet another new area,” said Wood. “We’ve been
doing our homework for about a year now, and we feel as if
we’ve got a good handle on the challenges facing companies in
this industry. Christian books and music aren’t even close to
reaching their full potential, and it’s time to make this
move.”
Steele is currently President of Trinity &
Associates, Inc., a business consulting firm based in
Nashville, Tennessee. Most recently, he served Vice President
of Marketing and Business Development at Spring Arbor
Distributors.
In 1996, Steele founded TrinityZone.com, the
first full-scale eCommerce Christian bookstore. Microsoft
Chairman, Bill Gates, was present at the launch of the
company, which was one of 36 original eCommerce sites to run
Microsoft’s Site Server® commerce software. TrinityZone.com was later sold to Crosswalk.com in 1999.
His initial foray into Christian retailing was
a very successful Christian bookstore in New Jersey, which he
managed from 1973 until 1980. After serving 7 years with
Spring Arbor Distributors during its start-up and explosive
growth stage, Bob launched his consulting firm, Trinity &
Associates, Inc. in 1986.
“After spending the bulk of my career working
in retail, distribution, publishing, and now having built
stronger relationships with Christian record labels, I look
forward to expanding my company in the coming year. Working
with The Marketing Group is part of the next phase for my
company,” Steele said.
Steele serves on several industry panels and
study groups, and is a member of several other companies’
boards.
The Marketing Group is a boutique marketing
agency based in Nashville, Tennessee. The company’s primary
business is creating highly-customized Radio programming and
promotions to accomplish specific retail objectives. A
sampling of the company’s clients includes Anderson
Merchandisers, Sony Music, Kraft Foods, Century 21, and GEICO
Insurance.
For More Information:
Steven Ludwig
The Marketing Group
5716 Hickory Plaza Dr Ste 600
Nashville, Tennessee 37211
(615) 301-0001 Tel
(615) 301-0002 Fax
steven.ludwig@themarketinggroup.com
Top
