President of TrinityZone.com Named eCommerce Manager

June 3, 1999 11:03 AM

CHANTILLY, Va., June 3 /PRNewswire/ -- Crosswalk.com, Inc., AMEN (formerly DIDAX INC.), creator of the award-winning Christian community Web portal Crosswalk.com (http://www.crosswalk.com), today announced the acquisition of Christian retail Web site TrinityZone.com along with the signing of Robert Steele, former president of TrinityZone, as eCommerce Manager for Crosswalk.com, Inc. Terms of the acquisition were not announced.

Crosswalk.com is the leading Web portal for the broad Christian community. William Parker, CEO and President of Crosswalk.com, Inc. said, "Acquiring TrinityZone.com is part of an overall strategy to be aggressively opportunistic in the marketplace. With this deal, we efficiently expand retail product offerings to our members and visitors, gain the talent and expertise of Bob Steele to accelerate our eCommerce opportunities, and add both revenues and membership to our business. TrinityZone.com brings a breadth of product offerings and a retail environment that is a great fit with our targeted audience, and we think that the product and community synergies between crosswalk.com and TrinityZone.com are exciting."

The TrinityZone.com Web site provides consumers with a broad selection of Christian books, music, software, videos and home education material, plus personalization features that let members track favorite authors and topics and receive targeted discounts. The site also features a retail associates program that provides search and shopping capabilities to other sites and awards commissions for third-party sales. In 1998 Microsoft Corporation selected TrinityZone.com as one of its Site Server "Showcase Sites.

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Steele has extensive hands-on experience in store management, distribution channels, computer systems, and electronic data interchange (EDI). He is a former vice-president of Spring Arbor Distributors, the largest wholesale distributor of products and services to the Christian retail industry. While starting TrinityZone.com without all the resources necessary to promote the site to the Christian niche, it started to grow by word of mouth, as more people became aware of its quality product offerings. "Clearly, TrinityZone.com is meeting a need perfectly served by a Web-based enterprise because it gives its customers access to a robust product offering that is not readily available elsewhere," Parker said. "We see great synergy in that the acquisition enables us to accelerate eCommerce offerings to the community while adding promotional support, a bigger audience, visibility, and the resources to prosper within the crosswalk.com environment," he said.

About crosswalk.com

Crosswalk.com, the 1997 and 1998 Christian Web Site of the Year as awarded by Best of the Christian Web (www.botcw.com), is the premier Christian community portal covering the spectrum of life within a Christian context. Site visitors and members can currently tap into channels targeting music, personal finance, careers and home-schooling (in beta version), lifestyle channels focusing on spiritual life and specific issues for men and women, and services ranging from free Web access filtering and a full-Web filtered search engine to online shopping, family-friendly movie reviews, games, chat, forums, local events, news, free email and more. Additional channels and services are planned, including the previously announced Health & Wellness Channel and the Sports Channel.

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The Company generates revenues through the sale of sponsorships and advertising; the online retailing of Christian and family-friendly products manufactured or developed by others (music, books, apparel, gifts, etc.); sales of subscriptions for proprietary online content and services; royalties and referral fees from co-marketing relationships; and to a lesser extent, the continuing provision of technology services to various Christian organizations.

Safe Harbor -- this press release contains financial information and includes forward-looking statements related to Crosswalk.com, Inc. that involve risks and uncertainties, including, but not limited to, product delivery, the management of growth, market acceptance of certain products and other risks. These forward-looking statements are made in reliance on the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. For further information about these factors that could affect Crosswalk.com future results, please see the Company's filings with the Securities and Exchange Commission. Prospective investors are cautioned that forward-looking statements are not guarantees of performance. Actual results may differ materially from management expectations. Copies of these filings are available upon request from Crosswalk.com's investor relations department.

SOURCE Crosswalk.com, Inc.

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