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Profile - Robert L. Steele, Senior Consultant
 

Background
Summary

Successful performance in a variety of sectors including: distribution, retail, eCommerce,  operations, marketing, sales, customer service, consulting, manufacturing, and property management. A balanced operating philosophy and methodology, pragmatic analytical skills, and a participative team oriented management style provide technology based results-oriented solutions for the organization and their customer.

Skill Sets

 


Business Management/Development - executive leadership and management training, team building, research and analysis, project management and systematic problem solving.

Consulting/Training/Seminars– strategic planning, organizational development and change management, instrument driven personal need assessments and related development planning for executives, management, individuals and groups, performance management audits and solutions, individual & group training in communication skills, leadership and team development. Design, prepare and conduct national educational and sales seminars, national and regional trade shows and management and communications skills training.

eCommerce/Retail/Distribution - experienced in full life-cycle eCommerce development, including strategic development, design, database structure, testing, implementation, roll out, fulfillment processes, merchandising, operations & service management, personalization and profiling. Sixteen years retail/distribution experience

 

Marketing Communications
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2006 to 2009

America Direct, Inc

Franklin, TN

 Consultant and Service Provider

  • Founding Board member and director

  • Develop marketing communication channels using “the disciplines of direct marketing” – concentrating on customer identification regardless of the communication channel.

Book Industry Analytics

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2004 to 2008

Above the Treeline

Ann Arbor, MI

 Consultant and Service Provider

  • Provide sales, marketing and technical expertise to expand Above the Treeline services into the CBA market.

  • Develop, administer and conduct training programs for retailers and publishers

  • Provide daily customer service and operational support fro retailers and suppliers.

Distribution

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2000 to 2001

Ingram Book Co
Spring Arbor Distributors

La Vergne, TN

 Vice President of Marketing & Business Development

  • Create and present full day regional customer training sessions focused on improving store effectiveness through technology.

  • Conducted an extensive Christian Product Market Analysis for Ingram Board of Directors.

  • Administered daily operations, customer service interaction, merchandising and branding, and ongoing site improvement and enhancements.

eCommerce & eRetail

1999–2000    

Crosswalk.com 

Franklin, TN

1996–1999  

TrinityZone.com 

Ann Arbor, MI

 eCommerce Manager/President/Founder

  • Conceived, designed and directed development of the Internet’s first on line Christian bookstore with over 70,000 products as a designated Microsoft Merchant Server beta tester.

  • Created, developed and implemented database integration solutions and user interfaces based on customer requirements including front office/back office solutions for processing and order fulfillment using third party distribution source.

  • Administered daily operations, customer service interaction, merchandising and branding, and ongoing site improvement and enhancements.

Bookstore Design & Development

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1995–1997  Trinity Design & Fixtures  Ann Arbor, MI
1993–1995 Spring Arbor Distributors  Belleville, MI

Design Consultant

  • Provided design & consulting services for new store start-ups, relocations and remodeling projects for over 50 Christian retail bookstores.

Business Consulting

1986–1998     Trinity & Associates, Inc.  Ann Arbor, MI
1989–1995   The Development Organization, Inc. Ann Arbor, MI
1990–1995   Church Consultants Group Ann Arbor, MI

Consultant

  • Specialized in strategic planning, organizational change, corporate and personal management assessment, feedback, and development plans. Mentored management staff.

  • Developed & presented team building, leadership and communications skills training sessions for groups from executive management to line staff.

  • Designed & created training programs, materials, manuals and presentations for over 100 clients in a broad cross section of business sectors.

Property Management

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1987–1989

Empra Management Company

Ho-Ho-Kus, NJ

Vice President

  • Managed over half million square feet of industrial warehouse and self-storage facilities in NY, NJ and Virgin Islands.

  • Project manager for construction of 275,000 square foot warehouse and self-storage facility. Designed and implemented marketing and operational processes for launch.

  • Restructured existing operation in St. Croix to profitable status in nine months.

Distribution

1980–1987 

Spring Arbor Distributors  

Belleville, MI

Vice President – Account Sales and Marketing (86-87)

  • Designed and implemented a top 100 accounts program that generated a 34% sales increase above annual corporate growth.

Vice President Retail Systems (80-86)

  • Created and presented dealer seminars in 275 cities attended by over 2,800 accounts in 6 years. Generated sales of over 1,600 computerized inventory control and electronic telecommunications reorder systems.

  • Designed and marketed computerized inventory control systems and services that increased sales of electronically transmitted orders from $1.1 million to $43 million.

  • Increased computer inventory control and electronic reorder customer base from 175 to 1650 accounts. Over 50% of corporate sales volume generated through telecommunicated data transmissions.

  • Managed order entry and customer service operations supporting $70 million sales. Controlled $1.9 million budget to within 2%.

Retail

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1973–1980

Christian Center Bookstore    

Allendale, NJ

Manager

  • Retail bookstore manager, growth from $70,000 to $250,000; concert promoter; real property manager.


Client and Organizational References Available

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Profile Summary

 

 

Training/Seminars

  • Fifteen years consulting and training experience

  • Conducted over 400 presentations/seminars

  • Individual/group training

  • Communication Skills, Leadership and Team Development.

  • Conflict Resolution

 

Retail/Distribution

  • Eighteen years combined retail/distribution experience

  • Specializing in industry standardization

 

Business Management/

Development

  • Executive Management

  • Leadership

  • Strategic Planning

  • Research/Analysis

  • Project Management

  • Systematic Problem Solving

 

Business Consulting

  • Fifteen years consulting and training experience

eCommerce/Web Development

  • Full life-cycle eCommerce development

  • Strategic development, design

  • Database structure, testing, implementation, roll out, Fulfillment processes

  • Web merchandising, operations & service management

  • Personalization and profiling

 

Additional Information


See our client list
 on any of the
consulting services pages

 

 

 

 


 
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